Why Your AI Drafts Have No Personality

And the 10-Minute Fix

You paste your best thinking into ChatGPT. It gives you back... oatmeal.

Smooth. Inoffensive. Could have been written by anyone.

Most prompting advice tells you to add more detail. More context. More instructions.

That doesn’t work either.

An hour of back and forth, and all you have is a string of correct sentences that sound like a stupid Wikipedia page with no personality.

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You’re telling AI what to write about. You’re not telling it how you think.

Most prompts read like this:

Write a LinkedIn post about how independent consultants 
should handle pricing conversations with prospects.

Context:
- Audience: Solo consultants earning $100k-$300k/year
- Tone: Confident but not arrogant, practical, no fluff
- Length: 200-300 words
- Goal: Position me as someone who understands pricing psychology

Include:
- A hook that grabs attention
- 3-4 actionable tips
- A call-to-action to comment or DM me

Avoid:
- Generic advice like "know your worth"
- Bullet points that feel like a listicle
- Sounding salesy or preachy

And here’s what you get:

Safe, broadly applicable advice that offends no one and helps no one.

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Treat AI as your ghostwriter

Tell it how you think:

• The rules you follow that you’ve never written down

• The tradeoffs you’re willing to make (and the ones you refuse)

• The red flags that make you walk away from a client

Here’s what I mean.

Look at that output again: “Delay the number until the problem is concrete.”

Fine advice. But it’s not YOUR advice.

YOUR advice might be:

"I never give a price before I understand what success looks like for them. Ever.

If they push, I say: 'I could give you a number, but it would be meaningless without understanding what you're trying to accomplish.'

Some prospects hate this and walk away. I'm fine with that."

That’s what your content needs to sound like. And AI can’t write it unless you tell it.

Before you ask the AI to write anything, use the following prompt to have the AI interview you.

You're my ghostwriter. Your job is to learn how I think about a topic so you can write like me, not like generic AI.

The topic: [TOPIC]

Interview me. Ask one question at a time. Your goal is to uncover:

- My unique perspective on this (what do I believe that others might disagree with?)
- The principles or rules I follow
- The mistakes I see others make
- Stories or examples from my own experience
- The nuances that generic advice misses

Tailor your questions to the topic. Go deeper when my answers are vague. Push back if I'm being generic.

After 5-7 questions, compile everything into a brief I can save and reuse whenever I write about this topic.

Turn the reasoning mode on so the AI thinks deeper about the topic and asks better questions:

AI becomes your ghostwriter and It interviews you. It pushes back when you're being vague. It captures the way you actually think, not what you think you should say.

The questions adapt to your topic.

Writing about pricing? It asks about pricing.

Writing about meal prep? It asks about meal prep.

Writing about hiring? It asks about hiring.

After a few turns, it generates a brief:

Save that brief in a file and use it every time you write about this topic:

Same topic, same AI, completely different output:

Notice how it’s no longer hedging its bets and taking a firm stand.

That's the type of content that builds authority.

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