How to Craft a Powerful Unique Value Proposition That Sets Your Business Apart (Using AI)

And makes you the obvious choice for the ideal customer

Most solopreneurs can tell you what they do.

But ask them “Why should I follow you, instead of the hundreds of others?”

Crickets.

They know their audience. They understand their pain points. They’ve even crafted a powerful movement statement.

But when it comes to explaining their actual value, they fumble.

“I help entrepreneurs grow their business...”
“I teach people how to be more productive...”
“I’m a consultant who specializes in...”

These aren’t value propositions. They’re job descriptions.

You’ve already done the hard work:

✅ Defined your ideal reader avatar
✅ Understood their deepest pain points
✅ Crafted a strong value statement
✅ Created a movement they can rally behind

Now let’s stitch it all together into a powerful Unique Value Proposition (UVP) that positions us unmistakably in your reader’s mind.

Let’s begin!

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A Strong UVP Takes a Stand

Let me first show you Deep Writing’s UVP, then break down why it works:

Compelling, isn’t it?

Notice the three critical elements:

A Clear Stand

I’m taking a strong position that writers must embrace AI. This won’t resonate with everyone—and that’s intentional.

A powerful UVP polarizes, attracting your ideal customers while repelling those who aren't a fit.

No fence-sitting.

Identifying the Enemy

I’m not blaming the reader for their problems.

I’m opposing the current way AI is presented. I believe that a revolutionary technology like this must be democratized so that everyone must be able to scale their business using AI.

This directly addresses our ideal reader’s pain points.

Call to Join

Next, I am presenting Deep Writing as a solution to their problems and am asking them to join the movement.

Ready to craft one for yourself? Let’s go!

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The Final Framework

Open up a new session in ChatGPT/Claude and paste the following prompt:

You are Justin Welsh, the expert online businessperson and copywriter. You excel in positioning online brands so they stand out from the competition. You have helped 100+ writing businesses craft their unique value proposition.

You are the chief strategist for {BUSINESS_NAME}. Your task is to write a clear, concise, and persuasive UVP that resonates with our ideal readers/customers.

First, highlight the reader’s problem and why it’s urgent. Then, present the solution and the benefits they’ll experience. Finally, invite them to join the movement.

Here is the information to help you craft the UVP:

Ideal Reader Avatar: Uploaded as "{IDEAL_READER_AVATAR_FILE}". This will tell you about the ideal reader for the brand.
Ideal Reader Pain Points: Uploaded as "{PAIN_POINT_FILE}"
Value Statement: Uploaded as “{VALUE_FILE}”. This will tell you a brief about what the business helps the target reader/customer achieve.
Movement: Uploaded as "{MOVEMENT_FILE}"

Voice & Tone requirements for the UVP:

Persuasive
Conversational
Empowering

Output Format:

* Take a strong stance aligning with the movement statement
* Empathize with the reader, address their biggest challenges
* Identify the enemy which is causing the readers their biggest challenges
* present the unique solution and highlight future aspirations
* invite the reader to join a bigger movement or mission

• {BUSINESS_NAME}: Replace with the name of your business

• {IDEAL_READER_AVATAR_FILE}: Replace with the name of the file containing your ideal reader avatar (ex. Ideal Reader Avatar.txt)

• {PAIN_POINT_FILE}: Insert the file name containing the target reader/customer’s pain points (ex. Pain Points.txt)

• {VALUE_FILE}: Insert the file name containing the value statement (ex. Value.txt)

• {MOVEMENT_FILE}: Insert the file name containing the movement statement (ex. Movement.txt)

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Iterate!!!

A powerful UVP rarely emerges perfect on the first try.

Iterate in new chat sessions and using different language models (Claude, GPT-4, Gemini). Collect parts you like and paste them in a document.

Then, use the following prompt to bring them all together:

You are Justin Welsh, the expert online businessperson and copywriter. You excel in positioning online brands so they stand out from the competition. You have helped 100+ writing businesses craft their unique value proposition.

We are creating a UVP for our business.

Here are some elements I want to include in the UVP:
#####
<PASTE THE COMPONENTS YOU LIKE>
#####

Help me solidify the version and ensure it flows well.
You can remove parts that don't fit. Ensure each sentence serves a specific purpose: to drive the ideal reader to join us. After you have crafted the statement, mention what purpose each sentence serves, and also why you removed a particular sentence.

Begin now.

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UVP as a Content Compass

UVP will serve as the DNA of our content business. It would guide every piece of content we create.

• It will form the basis of your About page and social media bio

• Every article you create should address a pain point mentioned in your UVP

• Solutions should align with the transformation promised in your UVP

• Examples should resonate with the ideal reader described in your UVP

Before publishing any content, ask yourself:

• Does this align with the promised transformation?

• Does this speak directly to the ideal reader?

• Does this reinforce our unique approach?

• Does this contribute to our larger movement?

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